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March 18, knownow-admin. About Gambling Insider Gambling Insider is the premier B2B magazine for the land-based and digital gaming industry, delivering first-class industry knowledge, market analysis and trends. GI Friday Gi Friday is the free weekly executive news briefing that has caused a news revolution in the gaming industry.

Read the latest issue now Book your tickets now for Equality, Diversity and Inclusion in the Gambling Industry. Whenever regulation is introduced that is too restrictive for the ecosystem to flourish, the net result is a gain for black-market operators that do not play by the normal rules; and the worse the regulation, the bigger the risk to player channelisation.

Of course, this is not in the interest of Greentube. It really all depends on the level of resources that are available to the supplier. If you look at the bigger suppliers within our industry, what you see generally is a willingness to work on direct integrations with operators into major regulated markets.

For this approach to be successful,. Smaller studios will always have a key role to play in bringing fresh ideas to the iGaming industry. However, they inevitably need to select a technology partner that is able to bring their content to players in regulated jurisdictions, delivering speed to market at scale.

At Greentube, we have our own technology stack that our studio partners use to develop and deliver content, along with a range of essential, advanced engagement and retention tools.

Finally, there is the technology aspect to consider. Many of the bigger platforms in our industry are faced with the challenge of owning a tech stack that is inflexible, somewhat outdated and unsatisfactory in the context of a modern-day iGaming environment.

For some of the market-leading platforms, they face a situation whereby a wholesale revamp of their technology would be hugely costly. At the same time, to integrate directly into these platforms can be very complicated and time-consuming. This is where aggregation comes into play, allowing suppliers the benefit of audience reach; all while taking away the need for platforms to devote large-scale resources to creating their own aggregation solutions.

The ever-shrinking global map means operators need to be able to stand apart in whichever way they can. This can encompass anything from UI to local knowledge or, most obviously, through market-leading product portfolios. With the ever-expanding spread of regulation in markets, there has never been more potential for gambling brands, nor more competition.

A sure-fire way to take a broad swathe of content to market quickly is via an aggregation platform. The modern platform serves the needs of every element of the iGaming ecosystem, which for operators is an important factor. Given that the landscape has altered over the last few years, there is now less pressure on operators as a business to have their own Remote Gaming Server RGS and.

direct integrations. With an aggregator partner, new, innovative and top-performing content can go live swiftly and securely, with little action required from an operator partner.

Not only is this a huge boost for operators, but also for studios — especially the smaller ones that possibly lack the vast commercial infrastructure required to maintain.

relationships with many operators. Aggregation platforms now are expected to offer so much more than simply products on a platform. With more and more markets embracing regulation, keeping on top of compliance requirements for products can be both costly and time-consuming.

Nowadays, the role of aggregators such as Pariplay is to assist studios looking to get their content live in markets, utilising the iGaming licences and dedicated compliance teams.

This allows for studios to enter multiple states and provinces with only one integration. In addition to compliance assistance, modern platforms are offering ever-more sophisticated engagement tools offered by third parties to further bolster product engagement.

Having the perfect harmony in the ecosystem is vital to its success, and suppliers that can balance their aggregation offering with powerful in-house offerings will always hold an advantage in an incredibly competitive space.

ANTONINO BARRA, a seasoned and passionate professional in the field of operations, brings his expertise, pastime and passion to the field of sports betting as the Head of Sales at Altenar. His experience and leadership are focused on developing and delivering technology-driven business services and solutions, providing outstanding client service and driving profitable revenue growth.

DOTAN LAZAR is the Co-Founder and CEO of LSports. Under his leadership, the Israeli-based company has emerged as a leading provider of real-time sports data, empowering sportsbooks with cutting-edge solutions that give them a competitive edge.

Lazar's expertise and unwavering commitment to innovation make him a prominent figure in the sports data industry and a driving force behind LSports' remarkable success. He has more than 26 years of experience in Sports Betting and Gambling. His expertise lies in betting trends, iGaming sports industry analytics, product development, and product team management.

In every issue, GamblingInsider commissions guest columns and interviews with people at the heart of the gaming industry — to discover more about the challenges its leaders, pioneers and innovators face.

These contributors form The Insiders. Matthew Charlesworth, Global CEO at Imagine Live, speaks to Gambling Insider about his passion for casino gaming, and the future of live casino for Imagine Live and the rest of the industry. This is, of course, foremost in all suppliers' minds as they develop all elements of their business.

As I mentioned, Imagine Live has a fresh business psychology in how we consider the player and our people. The casino is about many factors and components such as: product, service, game math, sound, visuals, etc.

However, fundamentally, it is the emotional context and how you make the player feel when involved in the experience. of course, all other suppliers are also scrambling to deliver their competitive take too. Our core focus is to connect with our partners and players, providing a natural flow of marketing feedback.

Still, we understand a few non-negotiable core elements of the game that are required. Therefore, we describe our product as fresh and innovative. These are values that our whole team believes in, and is what we commit to delivering and beyond.

Our team has many years of experience working in the land-based casino, online casino and live dealer sectors of the gaming and gambling industry.

That blend of skills and practical experience allows and complements our founding principle, which is to provide a fresh take on player-first casino experiences. Therefore, from an innovation context, we have created an approach which includes our Imagine Live studio organisation.

This allows our developers, designers, management, dealers, customer support and operations to work from a single location.

From this, we have centralised processes, communications and marketing. We support ideas from all areas of the business and operations that, in turn, facilitate natural improvements to the player experience and account management.

As a previous operator myself, one of the items I focus heavily upon is our back office. Previously, my first task in the morning would be to. Our studio environment set-up allows us to be on the gaming floor both naturally and delivered digitally. This helps our collective team to observe interactions across all of the touchpoints, and to constantly learn and improve where necessary.

Live dealers are a growing segment of the overall casino sector. The industry has made great strides and progress across multiple markets, with improvements in technology backbone services, helping to increase access to live casinos.

The sector has therefore moved beyond limitations in technology to player market access, and this next part of how the industry matures is around player experiences and personalisation around the content layer for that player.

This is where Imagine Live is excelling, with recent examples being our robot player arm for mobile blackjack, which allows the player to experience different viewing; and it was met with great success at February's ICE London show.

However — the question is — what is missing? Until the next genre of live games is invented, no one can say; perhaps the best answer is, what is missing is the next blockbuster or the next amazing piece of innovation?

Content experiences need to make the player feel on an emotional level. Firstly, I eat, sleep and breathe casino and games. My wife, a former croupier of 25 years in Las Vegas, is the same. We play card games almost every day very competitively.

We have our results history going back for the last six years! Sad but true. If I know of new game launches or a unique advertised player-enhancing experience , I will find time to check it out.

Not so many suppliers still talk about their upcoming month road map, whereas in the past probably pre , nearly all were quite happy and proud to showcase their future plans. I think we all understand the reason for the new levels of secrecy, so it was incredibly refreshing to have very recently watched a minute road map video delivered by a passionate, well-known CPO.

The players enjoy full control over their bets and only need to pay for the tickets at the cash desk. Fewer mistakes are made since the customers are in charge of the entire betting process except for the payment.

No new hardware needs to be purchased, as existing machines can be used. By using the exact same design as the web solution, we seamlessly merge online and offline. Given that all processes are automated, we can connect all our products to dozens of bet shops in no time. number generator where the odds settings cannot be changed.

We know that security standards must be kept at all costs to ensure a long-term positive gaming experience. We are tremendously glad that the Covid pandemic has been declared over and that travel restrictions have either been eased or completely lifted.

The few last months have been adventurous with exhibitions and shows all over the world. We are back to business as usual and we are happy to see old faces, and get the chance to network with new people from the industry.

From the company side, we have invested a great deal of time and resources in the development of new games and solutions; and are proud to present KickboxMania, Racing Harness and our latest online retail solution.

We believe the online retail solution will change the way we think about retail as a separate discipline. We have managed to compress our entire gaming system using links and QR codes. From day one it has been our philosophy to create virtual titles that are authentic.

We do not follow the trends of the industry but rather focus on going in unconventional directions. Our niche products are developed with our own vision. Thinking outside the box might sometimes lead to misunderstandings of our ideas, but experience has proven time and time again that our exclusive products are workable and thriving.

From the product side, we guarantee that all our games are watertight against manipulation and fraudulent use. We employ a certified random. From the company side, we emphasise the notion of reputation. It is our utmost priority to collaborate with reputable partners who can legally operate in the respective markets.

The company owns several licences, such as Maltese, Romanian, UK and Italian, and we are intending to gain new ones in the near future. Our latest additions are certifications in Colombia and Panama. Hence, we do not want to jeopardise losing any of those concessions and chose authorised partners only.

Last but not least, annual security audits ensure responsible gambling measures are kept at all times. In these uncertain times, it is not simple to predict what will happen in the upcoming months; but generally speaking, we are focusing on continuing our growth path.

We plan to initiate new projects and measures that will keep us one step ahead. Europe, LatAm and Africa are still the most promising markets and we are keen to consolidate our presence on those continents. We have a positive attitude towards the future and are excited about what is yet to come.

experienced the cocktail that we have in gaming, which is, very strong commercial pressures combined with fast regulatory changes. Plus, what happens especially in communities like this in Gibraltar and in Malta, where there are a lot of expats and very little social support around, people compromise on their own well-being.

That certainly happened to me. You have those commercial pressures combined with, regulatory changes, ongoing sporting events, people then tend to drink too much, not take care of themselves and really lose it.

That was the same for me. are you actually doing as an employer? Are you asking once or are you asking four times when you see somebody? HabitRewire is a health and wellbeing platform built specifically for the iGaming industry.

The act of habit rewiring is about making sure we help people change bad habits that they currently have. The brand has three elements, one-on-one coaching, workshops and the app. They deliver some additional knowledge around nutrition or activity and then the people that actually need it never implement it.

So, we deliver a workshop first and then provide people with accountability afterwards to help them implement. I was a director at BetVictor and I struggled with my mental health. With my physical wellbeing. I lost 35kg while in that directorship and I directly.

It is so much easier and so much more powerful and effective to coach people that are just a few steps behind you. I resigned in the middle of Covid and now help people that are in the same position as me. I became certified as a nutritionist, sleep coach and stress management specialist.

Revaluation of mental health approaches in the workplace is probably needed in other industries as well. But I think the iGaming is probably the area where it needs it the most.

HabitRewire recently signed a partnership with Lottoland. What happens now and how big is this partnership for the company? Yes, HabitRewire announced its first major collaboration, forming a partnership with Lottoland. They have employees. We expect a significant amount of those people to use the platform straight away.

Physical health, mental well-being, workplace performance. We are scoring them around nutrition activity, sleep, stress management, time management and productivity.

We hope that Lottoland is the first of many companies we get to work with and help. manner as one would by using fiat currency.

We are revolutionising this by introducing crypto options, but also switching framework through new technology, allowing for the user to feel safer when playing while lowering and speeding up acquisition processes; and resolving the issue of conversion rates by adhering to a fully decentralised crypto gaming framework in Web3.

Once a user connects their wallet, they deposit funds directly into their account, meaning the platform never acts as an intermediary with user funds. The same occurs after depositing, as funds are stored in a smart contract — The Vault — whose algorithm is incorruptible, meaning funds can never be tampered with.

organised with Escuela Cripto Online, a crypto update platform, to explain the benefits of decentralization in DeFi including gaming. It will also obtain financial benefits and profits by adopting the technology we are pioneering.

The courses will indicate how blockchain technology created a financial sector that does not require third parties, how gamers can benefit by applying decentralised technology to their sector, and the relationship between NFTs and the gaming industry.

Most betting platforms today face the same limits: long waiting times for authentication and acquisition processes, and a lack of transparency.

CoinGames offers an unparalleled gaming experience: its migration into Web3 has brought about unprecedented benefits for operators and users by streamlining processes, and ensuring a seamless and secure environment for players. We have a competitive advantage over other gambling platforms in terms of costs: acquisition is facilitated by our Web3 migration, while other platforms only pretend to do the same by allowing users to deposit crypto.

Our acquisition sets us apart also on trust and speed, as users always retain tokens on their wallet, registration takes one click and transactions are registered on-chain. Our competitors adapt new crypto technologies with an old mindset by introducing the possibility to play with tokens, but in the same.

CoinGames designed DEGA to give players several unique benefits, as it is backed by Bitcoin and minted by smart contracts, giving users the necessary tranquility when playing without incurring into deposit and fund security issues. We will introduce a sportsbook section and a multichain option on our platform to simplify user experience, and broaden our horizons.

After the implementation, for example, players whose wallet operates on the Ethereum network will not have to switch to the BSC to acquire DEGA.

However, our main goal is to educate users about the benefits of mass-scale adoption of decentralised technology. We are threfore introducing our CoinGames Academy, a series of courses. This development is driven by innovation in blockchain gaming and the achievement of prize-winning enterprises.

For example, users can win crypto or NFTs by participating in play-to-earn games. Exposure to the crypto community within gaming and other areas comes from the fact that crypto companies are sponsoring major events within that community. For example, Socios fan tokens have become hugely popular in esports and global sports contexts through sponsorships.

Such edorsements will increase as more players delve into blockchain gaming. Crypto betting volumes are bound to increase because decentralised technologies like ours simplify user experience as opposed to traditional gambling frameworks. The aspect of user facilitation, transparency and fund protection is driving a growth in volumes of crypto betting, and requests for traditional gambling enterprises to incorporate it.

As crypto adoption in general increases, the number of people who will want to bet using their tokens will follow suit. It is also inevitable that investor participation in the sector will increase as demand for crypto betting becomes incremental, leading to further expansions and improvements regarding user experience.

Gambling Insider takes a close look at some of the exciting products now available in the sports betting market, from NSoft, Aardvark, Altenar and BtoBet. Built with the highest quality standards, Stark betting terminals by NSoft offer a distinctive blend of reliability, customisation and intuitiveness.

These terminals, entirely manufactured in-house, are a game changer in the world of betting. They embody superior hardware-software coordination, comprehensive security and versatile functionality, working effortlessly with any betting software. NSoft offers an extensive line of betting terminals under the Stark brand, each tailor -made for specific user requirements.

The range includes four distinct models: the T, T, Wall-T and D1. The beauty of these terminals lies in its white-label branding, which allows operators to elevate its brand awareness through fully customisable aesthetics and settings. The T is a premium self-service terminal boasting a full HD display and configurable components.

It can act as a fully functional bet shop with the ability to externally connect up to three televisions. This cutting-edge terminal has one of the slimmest body types on the market, but due to the high demand for specific peripherals, you can have the option of a wide body as well.

For those seeking a. quick return on investment, the T emerges as the perfect choice. This betting kiosk, which prioritises cost-effectiveness, is available in both single-screen and dual-screen versions, ensuring an attractive proposition for operators of all scales.

Its extensive customisation options stand testament to its reputation as the most adaptable kiosk in the range. The Wall-T, a versatile addition to the Stark family, can be mounted virtually anywhere, even on a wall.

Offered in wall-mounted, desk and freestanding configurations, this small yet robust betting terminal fits seamlessly into any environment. Lastly, the D1 marks its territory as the first desk-mounted betting terminal, serving dual functions as a pay-in and check terminal.

This innovative device introduces a new. dimension of convenience into the betting sphere. Stark betting terminals are more than just a betting. interface; they are a comprehensive solution that combines superior customer service, multiple payment options and state-of-the-art display technology.

The robust security features, along with the durable hardware and high-quality software, make Stark terminals a trusted ally in your betting business. Stay tuned for the special reveal in September — Terminal of Tomorrow: The New Generation of Betting.

With a focus on revolutionising the industry, Aardvark Technologies has unveiled its latest offerings: Sports Betting Self-Service Terminals SST and Point of Sales POS handheld devices.

In a world where online betting is rapidly growing, these innovative solutions ensure that the retail market remains a dominant force in the African region. When it comes to sports betting, speed and convenience are crucial. Aardvark Technologies understands this and its high-performance transaction engine is designed to meet the demands of avid sports enthusiasts.

With unmatched bet acceptance rates, these terminals and handheld devices offer lightning-fast and seamless transactions, allowing bettors to stay ahead of the game. What truly sets Aardvark Technologies apart is its state-of-the-art platform that was specifically designed and developed for the African market, where products with low bandwidth internet consumption is still in demand as well as paper consumption for printing betting slips.

Small details deliver an unparalleled user experience. With real-time updates, live odds and an extensive selection of sporting events from around the globe, bettors have access to a world of excitement at their fingertips.

POS handheld device is a game-changer for. countries with limited betting infrastructure, like French-speaking Africa. The handheld device comes with a wireless charger, long battery life and a user-friendly interface that even new users will find easy to understand.

In conclusion, Aardvark Technologies is revolutionising the sports betting industry with its innovative Self-Service Terminals. The software is easy to install and can be updated without the need for many configuration changes.

It is also connected to a back-end page which allows monitoring of terminal metrics in real-time to ensure any issues are resolved in a timely manner. On top of this, it releases notifications which are embedded to ensure operators know when updates are ready to be distributed by Altenar to implement an always up-to-date sports betting terminal for your year-round players.

In the fast-paced world of sports betting, convenience and efficiency are paramount and this is what BtoBet set out to deliver with its new terminal software solution.

With its sleek and modern design, the interface is optimised for touch-based navigation, providing a fast and intuitive betting experience. Finding the desired sports, tournaments and events takes less than three clicks, ensuring that customers can quickly locate and wager on their preferred games.

The UIX employed by our software is not only seamless and engaging but also highly customisable. Operators have the freedom to tailor the interface to their specific needs and preferences, from layout and colour scheme to content, enabling operators to create a unique and branded betting environment, enhancing customer loyalty and satisfaction.

The terminal solution offers a range of features to elevate the betting experience. Players can enjoy popular desktop and mobile betting features like Cashout, BetBuilder, Match Tracker and Streaming.

These features provide customers with more control and flexibility in their betting strategies, adding an extra layer of excitement to the experience. When it comes to security, the application excels in providing a safe and trustworthy environment for both operators and customers by establishing a direct and secure connection with the hardware, enabling real-time monitoring and data exchange, ensuring the integrity of the system and minimising the risk of fraud or theft.

Reliability is another key aspect that BtoBet took in consideration. This proactive approach maximises efficiency and ensures that businesses can consistently provide an uninterrupted and enjoyable betting experience for their customers.

The Vertical Screen Machines offer a user-friendly interface optimised for touch-based navigation. Players can easily place bets on various sports and events, making it suitable for both experienced and inexperienced players. Through the Horizontal Dual-Display Machines BtoBet provides a unique and engaging user experience, with interactive screens that.

complement each other. This setup allows for dynamic statistics, live odds, custom banners and special tournaments, further enhancing the overall betting experience.

For the North American market, for instance, the frontend offers special previews for American sports played away from home.

and supports American odds and futures. This whilst also offering the typical US market view of Money, Totals and Spread presented in a table in the event overview and event page.

The standard European and African frontend on the other hand provides support for UK and Decimal odds, multilingual and multicurrency options, flexible Betslip offerings and a user-friendly BetBuilder. for American sports played away from home offerings and a user-friendly BetBuilder.

Peter Turpin , the recently appointed Venue Director at The Rank Group's Victoria Casino in London, discusses his employment, how he climbed his way up the rank s — and how to target the next generation when it comes to casino betting. Starting out in hospitality, I began my journey with Rank Entertainment in their hospitality division and worked as an Assistant Manager in I thoroughly enjoyed my time at Rank, particularly in the late-night hospitality sector, where I worked in nightclubs and bars.

I spent several years at Rank, gradually working my way up to the position of Area Manager. However, Rank eventually sold the division to another company. Despite this change, I cherished the experiences I had at Rank. Consequently, I moved on to work with other companies and eventually became the Managing Director of Luminar, the largest operator in the UK.

It was during this period that I was approached about working for Caesars Entertainment.

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The home of insider gaming news Welcome to Gambling Insider our latest conference partner for Equality, Diversity and Inclusion in the Gambling Industry Formal, concise UK gambling expert with content storage. Sign up to chat. Requires ChatGPT Plus: Gambling insider

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